There are many different ways that you can obtain leads for your business. But us being a LinkedIn lead generation company, I’m going to stick to that method here in this blog post. There are also quite a few ways you can use LinkedIn for those leads, but I’m going to give you Linkedin strategies for 2024 that you can’t go wrong with. 

LinkedIn has been around for about 20 years. Does that surprise you? It has been around for a long time and through those years it has undergone a lot of changes. One of the things I can share with you is that today, they put a lot of weight on relationships. They try to safeguard against you being bombarded by unwanted connections. I won’t get into all the ways that happens right now, but they have different things in place to make that happen. They want you adding people that you know or that you could benefit from knowing.

Understanding LinkedIn’s Algorithm in 2024

LinkedIn’s algorithm has always been ever changing, but recent updates have placed a premium on content quality and user engagement. In 2024, it’s not just about what you post, but how your network interacts with your content. Authentic engagement, comments, and shares are gold, pushing your content to a broader audience and increasing your visibility. LinkedIn is also putting more emphasis on content that provides value over time. What that means is, you can write an article or share a post that provides good information and it will go much further than that “clickbait” titled article. They aren’t out for viral content, but for content that provides value that lasts.

Articles – Thought Leadership

Another thing you can do on LinkedIn is publish articles. These can be a good way to help you establish your authority in an area. High-engagement topics often address current industry challenges, innovative solutions, or forward-looking trends. Remember, a compelling call-to-action (CTA) can transform readers into leads, guiding them to your website or contact form. Remember to steer away from trying to provide content that will “go viral”. Just share information that is important to your audience. 

Posts – Engaging Your Network

One of the best things you can do is stay active. Active people on LinkedIn tend to get more engagement and they attract more people who are looking to connect. Share updates, industry news, or personal insights with a professional twist. Posting three times per week is a good start, and if you have the content, go ahead and post daily. Think of it like this, there may be a million people just like me on LinkedIn, I need to stand out from all of them. How do you stand out? You become the authority on the subject. It’s basic business networking, but you’re doing it online.The more people who begin to engage with you, the more you will seem like the go to person on the subject and the leads will come to you much more easily.

Videos – Capturing Attention in the Feed

I’ve said it before, video is one of the best things you can do to grab attention. In today’s world with TikTok, YouTube Shorts, and Instagram/Facebook Reels you almost have to be putting out video content to be relevant. Don’t let that scare you. It doesn’t have to be a huge production and it also doesn’t even have to show your face, though showing your face is a huge plus. Keep videos concise, focused, and packed with value to ensure they resonate with your target audience. Subtitles or captions can enhance accessibility and engagement, making your content more inclusive. LinkedIn lead generation of the future is going to rely more and more on video content.

Leveraging LinkedIn Features for Lead Generation

LinkedIn has a few features that will help you to interact more with your audience. LinkedIn Live, Events, and Polls, offer unique ways to engage with your audience. Live sessions can humanize your brand, while events and polls foster community and interaction. These features not only boost engagement but also provide valuable insights into your audience’s preferences and pain points.

Measuring Success and Optimizing Your Strategy

LinkedIn lead generation depends on many things as you can see. But you need to remember there is no secret formula that will work for everyone. One of the best things you can do is measure your success. LinkedIn analytics provide a wealth of information, from engagement rates to lead generation metrics. Use these insights to fine-tune your approach, focusing on the content types and topics that resonate most with your audience. If your approach isn’t working or you’re not seeing the numbers you think you should be seeing then take a step back and look at the whole picture. Let the analytics guide you. Make changes and see what happens. But one of the worst things you can do is change your strategy too quickly. Give it a quarter at least to see how things are going to work. Linkedin strategies in 2024 are a marathon not a race. Invest your time and you will see the benefits.

Conclusion

As we close out this blog post let me leave you with this. In LinkedIn lead generation content is king. By leveraging the right types of content and aligning with the platform’s algorithm, you can significantly enhance your visibility and attract valuable leads. At Network Ninja Consulting, we specialize in crafting tailored LinkedIn strategies that drive results. Connect with us to transform your LinkedIn presence into a lead generation engine. Let’s partner together and begin building your LinkedIn empire.